International Hardware Fair Italy makes its debut

The International Hardware Fair Cologne launches satellite event +++ The new event"powered by EISENWARENMESSE" will be held from 5-6 May 2023 at Fiera di Bergamo

Koelnmesse brings the approved trade fair model of EISENWARENMESSE to Italy by launching International Hardware Fair Italy. The new international project for the European market will provide a "home" in odd years to the world of hardware, building, DIY, outdoor and gardening, safety, colour, electrical and industrial supplies. "Our decision to launch International Hardware Fair Italy is in line with our strategy to strengthen our global portfolio while responding to the growing demand in the Italian market" according to Gerald Böse, CEO of Koelnmesse GmbH.

Briefly, this is the commitment that the new event intends to maintain by alternating with the International Hardware Fair Cologne. The Italian event will adopt contents, style, philosophy, objectives and quality of the largest trade fair in the sector worldwide. This new format underlines the great attention of one of the

world's most important trade fair organisers for Italy, which, beyond being a leading market, is certainly one of the most attractive locations for events of European importance.

The choice of the new location, Bergamo, meets the development and internationality requirements of the new event. It is easily accessible, in a strategic position in northern Italy and well connected to all of Europe.

"For some time now, we have been collecting precise signals from the Italian and European markets for an event that will provide the many sectors mentioned with the necessary continuity of relationship with the market", comments Thomas Rosolia, CEO of Koelnmesse's Italian subsidiary. "We have chosen to put all our experience as exhibition organisers into an international exhibition that meets the real needs of the technical hardware, building and DIY sector. We will achieve this goal with the collaboration of institutional partners and leading production and distribution companies", adds Mr. Rosolia.

International Hardware Fair Italy will be targeting an extremely wide range of visitors: from traditional and professional hardware distributors to tool shops, from large-scale retailers and DIY brands to paint shops and building material retailers. Of course, manufacturers and importers, distributors and decision makers from the industry panel, the increasingly important e-commerce platforms, garden centres, buyers, industry and service companies, will all be present too.

The exhibition is completed by a full calendar of side events: business meetings with major distributors, conferences, demo areas and training workshops to explore the topics and problems of fast-changing sectors.

See you at International Hardware Fair Italy, 5-6 May 2023 Fiera di Bergamo.

Koelnmesse - industry trade fairs for the hardware sector: As a top international trade fair organiser, Koelnmesse is the global market leader in organising events for the hardware/ironware segment. It hosts the leading international event EISENWARENMESSE - International Hardware Fair Cologne at its trade fair grounds in Cologne, where Asia-Pacific Sourcing also showcases products, innovations and trends for homes and gardens from the Far East. In addition to the events at its Cologne headquarters, Koelnmesse is expanding its portfolio internationally in key markets: The China International Hardware Show in Shanghai and the International Hardware Fair Italy in Bergamo are bespoke events and leading trade fairs for the region with international participation. They create the foundation for sustainable, international business for their participants and bring together supply and demand within the sector with a carefully targeted approach.